1945 Mutoscope “I NEVER PLAYED ‘OLD MAID’ LIKE THAT BEFORE” – PSA Slabbed Rated EX + 5.5

This is a unique mutoscope card depicting a beautiful young girl painted by Zoë Mozert (1907 – 1993), born Alice Adelaide Moser, an American illustrator who was one of the early 20th century’s most famous pin-up artists and models. This card was published in 1945 by Brown & Bigelow, Inc, a leading distributor of promotional products and calendar advertising.
The caption of this attractive card reads as, “I NEVER PLAYED ‘OLD MAID’ LIKE THAT BEFORE”.
The history of the pin-up girl originates to the time of World War I, when President Woodrow Wilson formed the Division of Pictorial Publicity to create visual boost to persuade men to join the war effort. The pin-up girl’s fame continued to rise throughout World War II, when soldiers would hang up an image of a pretty lady to remind them of their home country.
Mutoscope cards were published during the 1940s by the International Mutoscope Reel Company and dispensed by coin-operated vending machines in places such as amusement parks. Most Mutoscope cards are of “pin-up” material.
This one-of-a-kind mutoscope card is grated, encased, and slabbed by PSA, Professional Authenticator Sports as EX + 5.5.
It measures 5 1/4 x 3 3/4.